While unspoken, this is actually the policy of many CEO's and organizations I've talked with since they cannot definitively define what it will be. This is really high stakes gambling, because it is NOT IF, just WHEN and HOW BIG.
The photos shows this year's big dust storm in Phoenix. Looks like a scene out of a Hollywood apocalypse movie. No one predicted it and there was little advance warning.
People at our Scottsdale office had no time to react or "deal" with it - it was all over them before they knew it.
If your crisis is big, you will have no time to figure out a response, or you might make very bad decisions under pressure - you need responses prepared in advance. It's really decision-tree 101. You buy other insurance - now get some really valuable insurance with an IT Audit and Scenario Planning and be ready for the big crisis.
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