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The Mobile Wallet is here. What is it? Well, it's making payments via a mobile device via bluetooth.
According to the Kurzweil AI Newsletter, payments by traditional wallets will be dead by 2015 and everyone will be making payments by mobile devices.
All the big US bank players already have mobile payment programs such as: Google Wallet, Visa Wallet, American Express, Paypal (just buying Zong), and ISIS (AT&T, Verizon, T-Mobile).
Mobile payments are already common in Europe and other parts of the world.
So, are your sales strategies incorporating mobile payments ? 2015 is only 4 yeears away - that's not much time to completely change your sales and marketing strategies. What about your in-store operations ?
Are you using QR Codes ? These codes work with mobile devices and can offer immediate or delayed coupons. Welcome to the age of digital, real-time coupons. Do you have analytical programs in place for digital coupons ?
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